巴西营销杂志 SCIE

期刊简介估计审稿时候： 2 Weeks

Brazilian Marketing Magazine is a professional publication focused on the Brazilian market and marketing strategies. Brazil is an economically active and diverse country with a vast consumer market and a growing e-commerce sector. According to statistics from FGV Ibre, a foundation in Brazil, in the first quarter of 2024, 16% of Brazil's retail sales came from digital channels, marking the fourth consecutive quarter of increase. This indicates that Brazil's marketing environment is undergoing a digital transformation, and the Brazilian Marketing Magazine may focus on this trend, providing marketing professionals with in-depth analysis and case studies on digital marketing, social media strategies, e-commerce, and mobile marketing.

In addition, the magazine may provide insights into Brazilian consumer behavior, including consumer preferences for different products and services, as well as how cultural factors influence purchasing decisions. For example, when Chery Automobile was expanding into the Brazilian market, it conducted in-depth research on the marketing environment in Brazil and formulated corresponding product strategies, pricing strategies, promotion strategies, and distribution strategies.

《巴西营销杂志》是一本专一于巴西市场和营销战略的专业出书物。巴西是一个经济活泼且多样化的国度，具备复杂的花费市场和日趋增加的电子商务范畴。按照巴西杰图里奥瓦尔加斯基金会 FGV Ibre 的统计，2024年第一季度，巴西批发业发卖量的16%来自数字渠道，这一比例持续第四个季度回升。这标明巴西的营销环境正在向数字化转型，而《巴西营销杂志》可以或许会存眷这一趋向，为营销专业人士供给对于数字营销、交际媒体战略、电子商务和挪动营销的深切阐发和案例研讨。

另外，杂志可以或许还会供给对于巴西花费者行动的洞察，包含花费者对差别产物和办事的偏好，和文明身分若何影响采办决议计划。比方，奇瑞汽车在开辟巴西市场时，就深切研讨了巴西的营销环境，并拟定了响应的产物战略、订价战略、促销战略和分销战略。

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